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Contractor Sales - Wisconsin
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Participants will leave this program with proven, ready-to-use ideas to increase sales and profits.

When: February 8, 2018
8:30 am - 4:30 pm
Where: Hampton Inn & Suites
1975 S 18th Avenue
West Bend, Wisconsin  53095
United States
Contact: Connie Johnson

Online registration is closed.
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If online registration is closed, please contact the NLA office at 763.595.4045 to check on seating availability.


With the fiercest competition the industry has ever seen, it can be tough to sell at decent margins. Many sales people simply have not been taught how to: find new accounts, sell quality over price, cross-sell additional products and how to handle the tough situations they’re facing. SALES PEOPLE MUST BE AT THE TOP OF THEIR GAME.

This program’s agenda includes:

  • Can you really afford this call? Take a serious look at territory management. Learn how to grow your volume and profits by managing your time and call priorities.
  • Cold call selling. How to get prospects to see you instead of saying "We’re happy with the people we buy from now" or "If we need anything, we’ll give you a call".
  • How to protect margins by selling service over price. You know how to sell products, do you know how to sell service?
  • Easy to remember skills to overcome the four toughest objections, including "Your price is too high!’
  • Don’t leave money on the table. How to ask for an order and get it!

Registration Fee


$250 per person

Three or more - $225 per person

Certificate Enrollee - $210 per person


$375 per person

Meeting & Hotel Information

Hampton Inn & Suites
1975 S 18th Ave
West Bend WI 53095

A hotel room block has been setup
for February 7.  To book a room call
262.438.1500 and ask for the 
Northwestern Lumber Assoc. block
rate of $99 plus taxes.  Block
Expires 1/17/2018.