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Understanding Sales: How to Sell Efficiently & Effectively - Sioux Falls
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Previously known as Sales 101 – During this class participants to learn how to identify and understand their customer, the keys to building trust and credibility and how these equate into making the sale.

When: March 11, 2020
9 AM - 4 PM
Where: Holiday Inn Express & Suites Sioux Falls Southwest
3821 West Avera Drive
Sioux Falls, South Dakota  57108
United States
Contact: Connie Johnson

Online registration is closed.
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If online registration is closed, please contact the NLA office at 763.595.4045 to check on seating availability.

Participants will gain a clear understanding of the impact their customer interactions have on their company’s success both financially and in long-term customer satisfaction. This course is critical for all employees that work directly with customers in a sales capacity and, while focused on the “new” salesperson, it offers insight that seasoned salespeople gain value from as well.

This program’s agenda includes:

  •   Understanding Your Customer 

  • Identifying who your customers are and the  types of products and services they are looking for

  • Using the DISC principles, learn your personality style and how to identify your customers

  • Selling Features & Benefits 

  • The importance of understanding product features, functions, and benefits

  • How to sell value rather than price

  • What you need to know to sell against the competition

  • Increasing Value to Your Customer 

  • How to listen to your customer and the follow-up questions you should ask to discover what their wants are

  • The role our senses play in deciding what to purchase

  • Overcoming Objections & Stalls

  •  The 6 steps to handling customer objection

  •  Understanding the Value of the Products You Sell

  • What a product really costs

  • How to do basic sales calculations

  • Prospecting

  • How to find new customers


Class Registration Fee:

Includes: class workbook and lunch.



$250 per person


$225 per person for Three or more attendees 


$210 per person for LumberTech Certificate/ Diploma Enrollee 



$375 per person


Hotel Rooms
To book a hotel room, call 605-275-4155  and ask for the Northwestern Lumber Association block rate of $110 + taxes.  The room block expires on February 20th.