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Understanding Sales: How to Sell Efficiently & Effectively - Sioux Falls
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Previously known as Sales 101 – During this class participants to learn how to identify and understand their customer, the keys to building trust and credibility and how these equate into making the sale.

 Export to Your Calendar 3/11/2020
When: March 11, 2020
9 AM - 4 PM
Where: Holiday Inn Express & Suites Sioux Falls Southwest
3821 West Avera Drive
Sioux Falls, South Dakota  57108
United States
Contact: Connie Johnson

Online registration is available until: 3/4/2020
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If online registration is closed, please contact the NLA office at 763.595.4045 to check on seating availability.

Participants will gain a clear understanding of the impact their customer interactions have on their company’s success both financially and in long-term customer satisfaction. This course is critical for all employees that work directly with customers in a sales capacity and, while focused on the “new” salesperson, it offers insight that seasoned salespeople gain value from as well.

This program’s agenda includes:

  •   Understanding Your Customer 

  • Identifying who your customers are and the  types of products and services they are looking for

  • Using the DISC principles, learn your personality style and how to identify your customers

  • Selling Features & Benefits 

  • The importance of understanding product features, functions, and benefits

  • How to sell value rather than price

  • What you need to know to sell against the competition

  • Increasing Value to Your Customer 

  • How to listen to your customer and the follow-up questions you should ask to discover what their wants are

  • The role our senses play in deciding what to purchase

  • Overcoming Objections & Stalls

  •  The 6 steps to handling customer objection

  •  Understanding the Value of the Products You Sell

  • What a product really costs

  • How to do basic sales calculations

  • Prospecting

  • How to find new customers


Class Registration Fee:

Includes: class workbook and lunch.



$250 per person


$225 per person for Three or more attendees 


$210 per person for LumberTech Certificate/ Diploma Enrollee 



$375 per person


Hotel Rooms
To book a hotel room, call 605-275-4155  and ask for the Northwestern Lumber Association block rate of $110 + taxes.  The room block expires on February 20th.