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Marketing & PR Boot Camp
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Plug into ideas that will light up your company’s brand—and its sales. Attend Webb Analytics - Marketing & PR Boot Camp for the LBM industry.

11/13/2019
When: November 13, 2019
9 AM - 4 PM
Where: BATC Housing First Minnesota
2960 Centre Pointe Dr
Seminar Room
St Paul, Minnesota  55113
United States
Contact: Connie Johnson
763-595-4045


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If online registration is closed, please contact the NLA office at 763.595.4045 to check on seating availability.

Word of mouth advertising alone won’t pay the bills. Expensive ads aren’t the answer. The best LBM dealers have learned to promote themselves profitably by relying on a low-cost combination of social media, branding, e-newsletters, events, flyers, special funding, and plain old press releases. These building material suppliers get maximum gains from minimal budgets. What do they do right?


The Webb Analytics Marketing and PR Boot Camp, co-sponsored by the Northwestern Lumber Association, is your opportunity to pick up ideas and learn practices that will transform your marketing efforts from moribund to marvelous. If you manage marketing at your LBM company, this event will boost your skills and resources. If you’re new to marketing or oversee someone who does, this workshop will teach you the basics.

In One Day, You’ll Learn To:
• Create social media that leads to sales
• Build brand awareness at low or no cost
• Turn your customers into advocates
• Increase vendors’ marketing support
• Take your website to new heights
• Organize events and PK sessions
• Write press releases that get published
• Better track your campaigns’ ROI
• Employ the power of logos and mascots
• Enhance your brand with podcasts
• Communicate effectively with co-workers
• Produce great TV and radio ads
• Respond to reporters when a crisis erupts

Sponsored by:

 

 

Class Registration Fee:

Includes: class handouts and lunch.

 

Member

$245 per person if registered by Oct. 23

$295 per person after Oct. 23

 

Regular/Non-Member

$345 per person

 

Hotel Information
Individuals are responsible for booking their own hotel room.  Please contact the NLA Office if you need information on local hotels.