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Sales Roundtable
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Build Your Competitive Advantage -join NLA's Sales Roundtable group.

1/23/2020 to 1/24/2020
When: January 23 & 24, 2020
1:30 PM
Where: Best Western Kelly Inn
100 4th Avenue South
St Cloud, Minnesota  56301
United States
Contact: Connie Johnson

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NLA’s Sales Roundtable is exclusively for sales leaders of roundtable member companies or select non-competing member companies, to share and learn strategies and best practices related to sales and career development. The annual meeting allows you to connect and network with your peers from the LBM industry. 

If you are not a roundtable member and are interested in joining the sales roundtable, please contact Cody Nuernberg at 763.595.4052.

This year’s meeting will include an exciting sales seminar “Build Your Competitive Advantage!” By Lynne Jensen Nelson

“The only sustainable competitive advantage is the ability to learn faster than the competition.” It is more important than ever to stand out in a highly competitive marketplace! Today’s consumers have distinct buying expectations. They also have more information available to them than ever before which creates market confusion and negatively impacts/slows down the buying process. Attendees will leave this session with immediately applicable skills and strategies to improve their sales process and enhance customer experience. 

Attendees are responsible for booking their own hotel rooms.  A block has been set-up at the Best Western Kelly Inn. The discount block deadline is January 8, 2020.

Schedule of Events

Thursday, January 23, 2020

  • 1:30 pm – 4:30 pm – “Build Your Competitive Advantage!" Seminar (included in roundtable fee)

  • 4:45 pm – Check into Hotel

  • 5:30 pm - Happy hour @ Green Mill Restaurant (inside Kelly Inn)

  • 6:30 pm – Dinner

Friday, January 24, 2020

  • 8:00 am – 12:30 – Roundtable meeting


More information on the seminar - “Build Your Competitive Advantage!” By Lynne Jensen Nelson

Learn how to:

      Capitalize on influential consumer demographics.

      Understand the 5 most common sales objections (HINT: it’s NOT always about $$$).

      Examine the impact of human bias on decision-making.

      Create clear points of differentiation to set you apart from the competition (value > cost).

      Deliver solutions that meet the changing needs of your customers.

Lynne Jensen-Nelson is an award-winning business leader with 2 decades of experience in the home improvement, new construction and interior design industries. As the founder of Conversion-omics© she works with builders, product suppliers and professional organizations like NARI, NKBA, and NAHB helping them establish effective marketing strategies, create successful sales processes and enhance their overall customer experience.