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WI Lumber Dealers Leadership Event Details
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Wednesday, February 6, 2019

9:00 am – 11:30 am
Future Lumber Leaders Roundtable
Have you taken on a leadership role in your company?  If so, then don’t miss the Future Lumber Leaders Roundtable meeting.  Join fellow up-and-coming LBM business leaders as they spend the morning sharing ideas and discussing business strategies on a variety of topics.


9:00 am – 11:30 am
Leading and Managing Millennials Workshop
While there is broad consensus that different generations—Baby Boomers, Gen-Xers, and Millennials—see the world differently, the meaningful questions are: To what degree? and Why? In partnership with Purdue University and the University of Denver, LBM consultant Bradley Hartmann led an intergenerational, industry specific study to evaluate how each generation views themselves—and the other generations. The results and recommendations will entertain and enlighten, enabling your multigenerational team to collaborate more effectively. 


11:45 am – 12:30 am
Networking Lunch
A buffet lunch will be available between the morning sessions and afternoon seminars. Get to know your colleagues better and share stories while you grab a bite to eat.


12:45 pm – 2:00 pm
The Skeptical Lumberman’s Guide to Social Media
Bradley Hartmann and his team spent three years researching how the Top 100 LBM dealers have been creating digital content—and how they’ve been sharing that content on social media platforms like Facebook, Instagram, and Houzz—to establish their expertise and build trust with prospects and customers.  Join Bradley as he shares how LBM leaders are using social media to leverage their businesses.


12:45 pm – 2:00 pm
Service Excellence – Enhance Your Company’s Reputation
Every team member has the opportunity to enhance your company’s reputation. When face-to-face with the customer, each person represents the whole organization. The key is to make sure each interaction earns a ringing endorsement.  Rob Bell will share the importance of listening, choosing positive words, the importance of body language and five steps you can take to turn service breakdowns into loyalty-building opportunities.


2:00 pm – 4:45 pm
Behind Your Back Workshop
How many times do you hear the “P.I.T.H.” excuse - “Your Price is to High”?   Was that really the reason you didn’t get the sale?   During the Behind Your Back Workshop your team will participate in discussions, exercises, and collaborations to ensure they know the difference between how you sell and how Purchasing Managers buy.


2:00 pm – 3:30 pm
TeamWork Makes the DreamWork – Supporting & Encouraging Your Team
Is your organization a good place to work or a GREAT PLACE TO WORK? Great places to work start with great teams. Great teams are made up of professionals who know that they are successful only by helping each other succeed. When we all do a little, we all get a lot.  Learn from service expert, Rob Bell,  how to light a fire under your team members and the importance of everyone carrying the torch to help make a difference.


 3:45 pm – 4:45 pm
Take Control - How to Control Insurance Costs and Ensure You are Covered?
Hosted by Federated Insurance
You have insurance, but are you covered?  Are you paying more than you need to?  Insurance is complex and can be very confusing.  This seminar will focus on some common coverage concerns and presents real-life examples of the different factors that determine business insurance premiums. Attendees will get a better idea of how they can take control of their insurance and risk management programs, which may help to reduce future costs.


4:45 pm – 5:30 pm
Networking Reception
Following the afternoon of seminars, enjoy free appetizers, beer and soda while you reconnect with old friends and mingle with new acquaintances, before the Awards Dinner and Membership Meeting.


5:30 pm – 8:00 pm
Annual WRLA & WLDEF Membership Meeting and Awards Banquet
Join us for dinner at the WRLA/WLDEF Annual Membership Meeting and Awards Banquet.  Meet the new board members, review the past year, and hear about the future plans for the Association. Awards will be presented to the Dealer of the Year and one member will be recognized with the Distinguished Service Award.  The Grand Prize drawing for a Packer Game Day Package will be drawn at the banquet.  Must be present to win.