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WI Lumber Dealers Leadership Speakers
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Speaker:  Rick Davis, Building Leaders, Inc.

Rick Davis is the leading sales expert for the construction industry. He is the owner of Building Leaders, Inc., a Chicago-based sales training company devoted exclusively to the construction industry. He is an award-winning sales columnist for ProSales magazine, LBM Journal and the author of The Sales Secret.

During his career he has delivered over 1000 presentations and consulted with industry manufacturers and dealers in 42 states and six Canadian provinces. His methodology and process transform sales organizations and empower salespeople to higher levels of success. His common-sense method for effective selling is a message you will want to hear.  Learn more about Rick by visiting

SEMINAR: Sales Success on Purpose

Author and sales training expert for the building materials industry, Rick Davis, will introduce you to new concepts to create sales on purpose. You will learn why sales results are not the best measure of performance, how to objectively evaluate the quality of a sales call, and advanced concepts in time and calendar management. You’ll leave energized with new thoughts and the ability to measure how sales activities produce predictable future sales results. It’s a program for serious students of sales and sales management.

Speaker:  Tony Misura, Misura Group

Tony is the founder and operating leader for Misura Group, providing recruiting services to the building products industry since 1999. The company’s vision has never changed, “Helping people embrace who they are and discover who they can become.” Building the business to support that vision and serving company leaders in recruiting successful teams is his passion.

The dynamics of serving the building products industry for 30 years has allowed Tony to witness best practices in various competitive markets across the nation. He is a frequent industry speaker and regularly contributes articles to ProSales Magazine and LBM Journal.  Learn more about Tony by visiting his LinkedIn page -  or the Misura Group website:

SEMINAR:   Best Practices for Hiring & Retaining Quality Talent

Tony Misura, Founder of Misura Group a recruiting firm specializing in the building materials industry for the past 20 yrs.  Tony will share cutting edge best practices to hire and retain quality talent. Tony is passionate about helping leaders and professionals create a competitive edge focusing their resources to develop the greatest impact.

Speaker:  Emily Overson, Emily Overson Consulting

Emily Overson is an accounting professional who has spent the last 20 years focused on the LBM industry. Emily’s career with retail LBM dealers involved managing several multi-location dealers with specific emphasis in Accounting, Human Resources, IT, Purchasing, Inventory Management, Sales Initiatives, Training Programs and Operational improvements. She is aware of the challenges facing independent retailers and is passionate about the industry and sharing her knowledge to strengthen it. To learn more about Emily, visit


Do you have the proper tools in place to have the best control of your company finances or are you flying by the seat of your pants?  During this fast-paced seminar, LBM industry consultant, Emily Overson will review five key areas many business owners overlook that have a huge impact on your businesses bottom line, including:

  • Cash Flow

  • Budgeting

  • Purchasing and Vendors

  • Inventory Controls

  • Month End Procedures

Speaker:  Tim Peterson, OECS

Tim Peterson is the VP of Operations.  Tim manages Field operations in Minnesota, South and North Dakota.  Mr. Peterson has extensive experience in regulatory issues in construction and general industry.  He has a degree in Organizational Management and Communication and is completing a Master’s Degree in Industrial Safety and Hygiene with a BS degree in Manufacturing Management.  Tim is a certified instructor for OSHA 500 both the 10 and 30 hours outreach training program.  Tim has also been a guest instructor at St. Cloud State University for the Department of Environmental and Technological Studies and the Aviation Management degree program.  For more information on OECS Comply visit

SEMINAR:   OSHA at Your Door

A visit from an OSHA inspector can be stressful and many businesses do not know their rights. Do you know what you should do when OSHA shows up at your business?   During this seminar you will learn some tips from workplace safety experts to help employers navigate through an OSHA inspection.  

Learning Points:

  • What an OSHA Inspection involves

  • How to be prepared for an OSHA visit

  • Who should be involved what OSHA shows up at your door

KEYNOTE:   Brad Boycks, Executive Director, Wisconsin Builders Association®

Brad manages all of WBA's public policy efforts and manages the association. He works with WBA leaders and members to understand the needs of the industry and to provide members with the valuable tools and opportunities created by WBA's advocacy initiatives.  Brad is also responsible for helping the association establish legislative priorities, working with legislators and regulators to get those priorities addressed, and interpreting new or proposed laws.